I’ve been looking forward to Summer 2025 since Summer 2024 ended. The crisp air, salty ocean, and that feeling you get when you finally step onto the beach for the first time of the season, there’s nothing like it.
Now, you’d think that as the founder of a swimwear company, I’d have been prepping for this for months and months. Let me tell you why that didn’t happen. I’m not making excuses, but for the past 4.5 months, I’ve been abroad. It was an amazing and life-changing experience (and will probably inspire some future collections), but time crept up much sooner than expected. I had been planning this collection for a while, but I definitely placed my bulk order later than I should have.
So, the collection for this summer most likely won’t be on the site until July. This is not what I expected, but I absolutely love the manufacturer I work with. Continuing that partnership, even with slower turnaround times, was a priority for me.
In the meantime, I plan to continue posting teasers and making sure our PR list is curated perfectly. Having this extra time to prepare for the launch actually relieves some of the pressure. To bounce back from this delay, I’ve decided to put out a 3-part hat collection. The first hat (an ode to your local marina) is actually available now. The other two will drop over the course of the summer months, with limited availability. They pair perfectly with the new suits, and once everything is out, the Summer 2025 collection will finally be complete.
Next week, our new Summer 2025 interns begin. I’m so excited to start working with the girls and collaborate on all sorts of ideas. You’ll be seeing and hearing more about them soon, and maybe even receive an email or two directly from them about what life at Pool Boy is like!
I can’t wait to see how this summer plays out. I’ll also be sending out some info about what our Fall season will look like (because I’ve learned my lesson about waiting too long).
Thank you so much for reading. Keep an eye out for updates and emails soon!
Xoxo,
Riley